What the work involves

You'll spend most of your time producing reference-quality artifacts and grading the model's attempts at the same. In practice that means writing a brand positioning deck the way you'd actually build one for a client, drafting a campaign creative brief with a real single-minded proposition, laying out visual identity guidelines with usable logo clear-space and typography rules, and building content calendars and sponsorship trackers in spreadsheets that hold up under someone else's hands. On evaluation tasks you compare model outputs against a rubric and write the critique — not 'this deck is weak' but 'slides 3–7 restate the audience insight without ever converting it into a positioning statement; the territory on slide 9 is a mood, not a strategy.'

The distinguishing skill is that your feedback has to be actionable to someone who cannot see your taste. Vague creative-director language — 'make it feel more premium' — is exactly what this work is designed to replace with specifics.

What the platform screens for

  • Real ownership, not adjacency. Five-plus years leading brand strategy, creative direction, or collateral production in an agency, in-house team, or consumer/B2B brand. Expect to name campaigns, clients, and your specific decisions.
  • Portfolio evidence. Shipped campaign creative, brand guidelines documents, or pitch decks you can speak to in detail, including what you'd change now.
  • Document craft. Slide, doc, and spreadsheet fluency at a professional standard — master slides, type hierarchy, formula-driven trackers, not just pretty layouts.
  • Written precision. The AI voice screen tests whether you can articulate a judgment and defend it under a follow-up question rather than restating it louder.

Logistics

Fully remote and asynchronous. Flexible at 5–20 hours per week, with room to take on more if you want it. Work is sampled from task queues rather than scheduled in blocks, so you fit it around client work. The $80/hour figure is the rate observed for this listing — pay bands on AI lab work shift by task type, project phase, and reviewer tier, and nothing here is guaranteed. The screening process includes an AI-led voice interview; some candidates are also asked for a short paid or unpaid sample task before onboarding.