Brand & Advertising Art Director (AI Evaluation)

$70–120/hr

rate as listed

Workload: 40 hrs/week
Engagement: Project-based
Location: US
Field: Creative

Evaluate AI-generated brand and advertising work using standards drawn from shipped agency, studio or in-house projects. The role combines task design, reference-file production, technical quality checks and written critique across identity, packaging, out-of-home and multi-format campaigns.

The work

You would turn real agency and studio workflows into challenging evaluation tasks for generative AI models. Day-to-day work includes creating brand identity systems, packaging or out-of-home briefs, producing reference deliverables in editable source files, reviewing AI-generated work and documenting specific failures in typography, grids, hierarchy, color, consistency and production feasibility.

What Mercor screens for

The screening is likely to focus on verifiable shipped commercial work rather than speculative, student or crowd-rating projects. Be prepared to walk through a public portfolio, explain your contribution to identity and campaign systems, demonstrate hands-on fluency in Adobe Illustrator, Photoshop, Figma and InDesign, and discuss press-ready production using dielines, bleed, safe zones, CMYK, Pantone and PDF/X. It will also test whether you can distinguish a genuinely strong generative AI result from one that only appears polished at first glance.

Evaluation responsibilities

The role requires more than visual direction. You would build final files yourself, inspect editable source files and exchange formats such as .ai, .psd, .fig, .indd, .svg, PDF/X and dieline files, then develop rubrics and quality checks that research teams can apply consistently. Written feedback must identify observable design or production problems and provide enough reasoning to improve model behavior.

Practical details

This is a W-2 position with Cincinnatus LLC, with potential placement at a leading AI lab as part of its extended workforce. The commitment is at least 40 hours per week on weekdays; the listing does not specify whether the work is remote or how much of it is asynchronous.

Pay band: $70–120/hr

What they look for

5+ years of shipped commercial brand and advertising design work as an art director or senior designer
Hands-on daily fluency in Adobe Illustrator, Photoshop and Figma, plus InDesign for layout and print
Brand identity system design across logos or wordmarks, typography, color, iconography and guidelines
Print production for packaging dielines or large-format out-of-home, including prepress and press-ready files
Multi-format campaign design and localization across print, display, social, transit and billboards
Hands-on generative AI practice for imagery, type exploration or retouching, with strong evaluation judgment

Included with this listing

Interview prep — 10 questions

Matched to what this platform's screening actually measures. Answer each out loud in 60–90 seconds: claim → concrete example → implication.

What it tests: This tests whether your experience is commercial, attributable and senior enough, including the client context, your personal contribution, production constraints and shipped result.
A strong answer: Choose a project from your public portfolio and distinguish clearly between what you made, what you directed and what collaborators owned. Cover the brief, the system or campaign decisions, the formats delivered and evidence that the work shipped.
Where people lose it: Candidates lose points by presenting polished imagery without identifying their own contribution or confirming that the work reached real-world production.

Summary, eligibility guidance and screening preparation are prepared by Sidequest from the platform's posting. Check the source listing before applying.