What the work actually involves

You write marketing problems hard enough to separate a strong model from a plausible one, then judge what the model produces. A typical task starts with a scenario you build from real practice — a DTC brand whose CAC has doubled after an iOS attribution change, a B2B company deciding whether to reposition upmarket, a retail chain allocating budget across retail media and brand. You specify the constraints, the data the model gets, and the answer key: not one right answer, but the reasoning steps and trade-offs a competent strategist would have to surface. Then you review model output line by line and write feedback that says exactly where the logic broke — a confused funnel stage, a channel recommendation that ignores the stated budget, an attribution claim the data can't support.

The second half of the job is calibration. You'll work alongside other marketers and technical reviewers to tune difficulty so items aren't trivially answerable from a textbook and aren't ambiguous enough that two experts would grade them differently. Expect to defend your rubric when a reviewer disagrees.

What the screening looks for

  • Concrete practice, not vocabulary. Screeners push on numbers you personally owned: budgets, CAC/LTV, channel mix, what a campaign actually returned.
  • Range across disciplines. Brand strategy, performance/digital, consumer research, positioning, and campaign optimization are all in scope; depth in one plus working fluency in the rest reads better than a single-channel background.
  • Grading judgment. Can you articulate why an answer is wrong in a way another marketer would agree with, rather than saying it "feels off"?
  • Writing under constraint. Case studies must be unambiguous, self-contained, and free of accidental giveaways.

Logistics

Fully remote and asynchronous — no standing meetings, no set hours. Work arrives as batched tasks with deadlines rather than shifts, so contributors typically commit 10–20 hours a week and schedule them freely. Pay is hourly; the $40–50/hr band is what contributors have reported for this role and is not a guarantee. A bachelor's in marketing, business, communications, or equivalent professional experience is the stated baseline; publication, thought leadership, or martech work is a plus rather than a gate.