Market Research & Insights Experts

$120/hr

rate as listed

Workload: ~15h/week
Engagement: Project-based
Location: Worldwide
Field: Generalist

Evaluate AI-generated market research, consumer insights, and marketing recommendations from the perspective of a working business user. The work involves testing realistic workflows and documenting gaps in relevance, accuracy, strategic value, and actionability.

The work

You will use an AI product to synthesize market research, generate consumer insights, and develop marketing strategy recommendations. Day to day, this means simulating workflows such as reviewing reports, validating findings, assessing recommendations, and deciding whether an output is useful enough to support a real business decision.

Evaluation focus

Reviews cover the relevance and usefulness of insights, strategic quality, business applicability, clarity, structure, and actionability. You will annotate what works, identify inaccuracies or missing context, and explain how an output should change to become more credible and useful.

Screening

Mercor is seeking professionals with at least 3 years of experience in market research, insights, or marketing strategy, including current or recent work at a Fortune 1000 company, top consulting firm, or leading agency. Screening is likely to focus on specific examples of using consumer research, segmentation, survey analysis, market sizing, competitive intelligence, or trend analysis to influence decisions. Fluent English is required.

Logistics

The listing describes this as a flexible, low-commitment engagement that can sit alongside a current role. It does not specify whether the work is remote or asynchronous, nor does it state typical weekly hours or scheduling requirements.

Pay band: $120/hr

What they look for

Market research, consumer insights, or marketing strategy experience
Using research findings to drive business or marketing decisions
Consumer research, segmentation, and survey analysis
Market sizing, competitive intelligence, and trend analysis
Evaluation of strategic relevance, accuracy, and actionability
Clear, structured feedback in fluent English

Included with this listing

Interview prep — 10 questions

Matched to what this platform's screening actually measures. Answer each out loud in 60–90 seconds: claim → concrete example → implication.

What it tests: This checks whether your timeline meets the experience threshold and whether your current or recent employer fits the Fortune 1000, top consulting firm, or leading agency requirement.
A strong answer: Give a chronological account with employer type, dates, role scope, research responsibilities, and the decisions your work supported. Make your personal contribution distinct from the broader team's work.
Where people lose it: Naming employers and job titles without explaining whether you interpreted research, shaped recommendations, or influenced decisions leaves the core experience unverified.

Summary, eligibility guidance and screening preparation are prepared by Sidequest from the platform's posting. Check the source listing before applying.